Ethernal Labs is Excited to Announce a Strategic Partnership with Metakey for Metaverse Developments

2 min readAug 29, 2022

Let the fun begin!

Ethernal Labs is excited to announce a strategic partnership with Metakey to develop and build branded metaverse activations for Ethernity’s collections within Decentraland, one of the leading metaverse platforms.

Through this partnership, Metakey and Ethernal Labs will activate Ethernity’s NFT collections with globally recognized brands in entirely new and exciting ways. Ethernal Labs will bring its library of world class licenses to the Decentraland metaverse, allowing players to collect fully licensed apparel, objects, and collectibles from their favorite brands, iconic figures, and studios.

To kick off this exciting new partnership, the Metakey team has built a next-gen Ethernity HQ in the heart of Decentraland for the Ethernal Labs, Ethernity and Metakey communities to hang out, interact with each other, and view Ethernity’s authenticated NFTs in the gallery.

The launch of the Ethernity HQ in Decentraland is only a teaser of what is to come! The possibilities are endless, and Ethernal Labs is excited to introduce its library of licenses into the metaverse through event-driven virtual experiences and explore what it means to party, play, and socialize in an entirely virtual environment. This new step to build and expand upon the utility of NFTs is only the beginning, the Ethernal Labs and Ethernity team will continue to collaborate with Metakey to develop community driven, interactive experiences for future partnerships and collections.

Throughout the coming week, we will share more exciting features of the Ethernity HQ and towards the end of the week we will launch the activation for you to enjoy!

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About Ethernal Labs

Ethernal Labs is a first-of-its-kind incubator and technology studio leveraging the interactivity and utility of web3 technologies and is creating an entirely new ecosystem of decentralized apps to bring the world’s largest brands, artists, and individuals to the blockchain. Through these applications, Ethernal Labs will act as a studio-like gateway in bringing notable figures and brands into the NFT and metaverse ecosystem. Ethernal Lab’s partners will be able to utilize two verified marketplaces for digital assets, including Ethernity, the world’s first authenticated NFT platform, exclusive real-world and virtual experiences, augmented reality offerings, avatar creation, metaverse integration, and P2E gaming.

About Ethernity

Ethernity is the groundbreaking NFT marketplace which offers authenticated and fully licensed artwork featuring the top artists and stars from sports, music, film, gaming, tech, history, and entertainment. Each digital artwork is represented as a non-fungible token (NFT).